The New York Islanders May Be Rebranding, Because Brooklyn

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Sources tell the New York Post that the team’s sports marketing team is weighing the adoption of a new color scheme, and that they are already showing prospective designs to focus groups . The focus groups will be done in about 45 days—and then team owner Charles Wang will be updated, a source said. Wang said recently that while he was turning over the business operations to Barclays Center, nothing much will change. “We’re not going to rename the team,” he said at a recent conference. “The colors are the same. The logo is the same.” However, Barclays Center CEO Brett Yormark is leaning toward a recommendation that the team, which has the worst attendance in the National Hockey League, undergo a complete rebranding, the source said. The Post goes on to speculate that the team might adopt a black-and-white color scheme, similar to what the Nets took for their uniforms when they arrived in Brooklyn. Barclays Center CEO Brett Yormark seems to be on board with that idea: Yormark, at the conference with Wang, without mentioning his study, said, “The colors black and white are the new badge of honor in Brooklyn. The question is, can we weave that into the [Islanders] color scheme, and create a connection to the fans here in Brooklyn?” Here’s how one such design could look . The most important part of the Post’s story, however, is the accompanying picture: I don’t think they know what the word “hipster” means. source:

Former Otter Boyes, Islanders find success

4 Boston vs. No. 6 N.Y. Rangers This tight series will be decided by goaltending, and Henrik Lundqvist is the best in the league. Prediction: Rangers in 6 games Finals No. 1 Pittsburgh vs. No. 6 N.Y. Rangers The Pens are built to win the Cup this season. They will earn their chance to claim it. Prediction: Penguins in 6 games WESTERN CONFERENCE Quarterfinals No. source:

Pittsburgh Penguins vs. NY Islanders: 5 Keys for Pens to Win NHL Playoff Series


Fleury started the last three games of the season for the Penguins. All three of those teams are not excluded from the postseason, yet Fleury only earned a win versus the Carolina Hurricanes. On top of that, Fleury allowed 10 goals between those last three starts. That’s not quite the hot finish the Penguins were hoping for from their star netminder. Even so, with a few days of rest before their series begins on May 1, it’s likely Fleury will get the start in Game 1. The main difference between this year and last year is that if Fleury falls apart, the Penguins have a veteran goalie to turn to. Tomas Vokoun has played 20 games in this abbreviated season, and the Penguins have shown they have no problem pulling Fleury and putting in Vokoun. Grittiness Big d-man Douglas Murray. Bruce Bennett/Getty Images Up until the trade deadline was closing in, the only consistent hard-hitting players on the Penguins’ roster were Chris Kunitz and Matt Cooke. Shero changed that. By adding Brenden Morrow up front and Douglas Murray in the back end, the Penguins are a much tougher team than they were this time last year. source:

Islanders-Penguins Preview

Well, yeah. “We’ve proven in a number of situations, no matter who is out, we’re capable of playing good hockey,” Sidney Crosby said. They haven’t really had a choice. Pittsburgh cruised to the Eastern Conference’s best record despite missing Crosby for the final month of the season after he took a stray shot off his jaw. The Penguins dominated even with Evgeni Malkin sitting out 17 games due a lingering shoulder problem. They strolled while James Neal dealt with the after effects of an elbow to the head and had no problem when goaltender Marc-Andre Fleury spent the last few weeks anxiously awaiting the birth of his daughter. Newcomers Jarome Iginla , Jussi Jokinen , Douglas Murray and Brenden Morrow have fit in seamlessly after being acquired at the trade deadline to fuel a Cup run, even if they’ve taken to sticking close to their hotel on off days rather than get lost in Pittsburgh’s byzantine roadways. Whether Crosby is cleared for Wednesday night’s playoff opener against the upstart New York Islanders hardly matters. The pressure — as always — is firmly on the Penguins. “It’s what we’re used to,” Crosby said. “We’re all excited and glad to be in this position.” The Islanders too, though for entirely different reasons. While the Penguins are fixtures this time of year, New York is making its first playoff appearance since 2007. source:


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